Wednesday, June 11, 2008

Books

Here are few books I read, couple I'm reading and others that I came across....
1. Blue Ocean Strategy - a great book. Though the book doesn't say anything new in terms of the strategic concepts, it lays out a path to achieve. The strategic concepts that this book address is how to expand your market. Once you reach saturation in your market, this book gives a step by step approach in expanding the market.

2. The strategic Art of WOO - This again is a great book explains how you can Win Others Over, what are the aspects that stops you from doing so and how to do it.

3. Good in a room - not completed yet. But this lays out an approach to do a good pitch of your ideas.

4. Micro Trends - by Mark Penn.

Enjoy reading.