Sunday, February 11, 2007

Hello - Zillow!

This new company offers various products - information on houses (which in econospeak causes the trade to happen), listing houses for sale, house prices, estimates, Make me move etc. But above all, it introduces a paradigm shift of liquifying hard assets by creating an institution similar to stock trading. Yes, this is the holy grail - a way to smoothen out the difficulties and create efficiencies in the $2.6 trillion real estate market.

To give you a peek into what this is all about Make-Me-Move. A house owner could put a price on his / her house even though the person is not ready to sell it. Another interested party could search for such houses and make a counter offer (what price would make him / her move into that house). By doing this it creates a bunch of quotes like realtime stock-quotes ( not happening right now - but has the potential).

Read all about it. Normally I don't read fortune articles as they are not written crisp to the point but this one I liked because of this interesting concept.

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