Book of Interest
The Long Tail: Why the Future of Business is Selling Less of More (Hyperion , 2006)
The book talks about the latest management fad of concentrating on the Niches to make money. The usual 80/20 rule applies to any business and the Long Tail approach is to concentrate on the 20 and increase the target market rather than concentrating on the 80 where the margins are so thin.
The book talks about the latest management fad of concentrating on the Niches to make money. The usual 80/20 rule applies to any business and the Long Tail approach is to concentrate on the 20 and increase the target market rather than concentrating on the 80 where the margins are so thin.
posted by aaraar at 9:40 PM
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