Recent Books... Updated
Democratizing Innovation - Eric von Hippel, an MIT professor.
Read a review of this book and writers' interview. Like to read this book as the author expands on the paper I read as part of my MBA (Rutgers) known as Lead User Methodology and talks about getting rid of Marketing research. How to come up with innovative products? One way is the visionary world like Apple iPod and the another way that is being used widely, is this Lead User Method. A Lead User is one who takes a product, modifies to fit his needs and probably uses it to satisfy a need that it is not intended to.
Haven't been paying much attention to the books of late. Today, I forced myself to Barnes & Nobles. Found a bunch of interesting books in the management / business area.
"Search" - about Google and the ilk. This book explores the search process in the current soceity; forsees a era of semantic or AI enabled search and how various internet media companies esp. Google goes about doing this. I'm not convinced that a human mind could be mechanized!
"iCon" - about Apple Steve Jobs second round. I love this company.
Recently read an english translation of Bhagavad Gita by Barbara Stoler Miller. Its written in amazingly simple english. I felt that she has brought the essence of the words of Gita in a beautiful poetic form.
enjoy reading.
Read a review of this book and writers' interview. Like to read this book as the author expands on the paper I read as part of my MBA (Rutgers) known as Lead User Methodology and talks about getting rid of Marketing research. How to come up with innovative products? One way is the visionary world like Apple iPod and the another way that is being used widely, is this Lead User Method. A Lead User is one who takes a product, modifies to fit his needs and probably uses it to satisfy a need that it is not intended to.
Haven't been paying much attention to the books of late. Today, I forced myself to Barnes & Nobles. Found a bunch of interesting books in the management / business area.
"Search" - about Google and the ilk. This book explores the search process in the current soceity; forsees a era of semantic or AI enabled search and how various internet media companies esp. Google goes about doing this. I'm not convinced that a human mind could be mechanized!
"iCon" - about Apple Steve Jobs second round. I love this company.
Recently read an english translation of Bhagavad Gita by Barbara Stoler Miller. Its written in amazingly simple english. I felt that she has brought the essence of the words of Gita in a beautiful poetic form.
enjoy reading.
posted by aaraar at 8:24 PM
0 Comments:
Post a Comment
<< Home