Limit of democracy

I listen to npr almost everyday. The thing that caught my attention today was a BBC report on the definition of "democracy". It was mentioned that orange county in California democratized almost everything that the local water board chief is also elected. None of the people interviewed knew who that is but he is an elected person!
This is going to lead to a day when the govt. is going to keep on pushing the citizens asking them what to do next? Come on guyz, just do it and there is a limit.
Next the reporter was pondering why "democracy" is so popular in the past 50 years? Why is that everybody wants democracy.
My answer is "that is most marketed product in the world", backed by the richest country in the world!
I can't digest that judges are being elected... People are buying justice, not getting it.